Red Eagle - Eagle victory (rpm)

 Red Eagle - Victory Red Eagle Eagle
------ Brand tobacco project
2001 fall of the Red Eagle Xu Fang with the right leadership to our director of planning Mr. Ye Shanghai company to the Red Eagle brand as a whole cooperation in planning communication. talk to the emergence of Office, Xu director suddenly told us: song. His passion for the presence of all the people are very shocked.
We believe that entrepreneurs deciding the character's personality. Red Eagle have such a passionate entrepreneurs, it must be a red eagle passion enterprises. and build a successful brand, passion is essential.
so although there are two tobacco companies was also discussed cooperation with us,Discount UGG boots, but we feel the moment of non-cooperation with the Red Eagle is not.
Two years ago we worked at White Sands of cigarettes, began to explore China's tobacco branding project. immersed in a whole year, and dissemination of in-depth study of the specificity of the tobacco market to obtain a deep understanding and grasp. We are planning the world and the White Sands White Sands Golden Century silver products, but also created a Chinese engineering sub-brand of tobacco branding strategy use of precedent.
service after two years we have had the honor of cigarettes in the Red Eagle, the Chinese name of the operation of smoke once again the Red Eagle Brand Engineering. and we are determined to make the greatest efforts to promote tobacco branding project to a higher realm beyond.
embarrassed and made fun of the tobacco advertising
tobacco advertising is not only embarrassing but also a fun thing!
say embarrassing because of the special nature of tobacco products.
Everyone knows that tobacco advertising is the standard the restricted quasi-advertising standards, the world of advertising law are clear on tobacco advertising has many restricted area: there is not products, not products, usage scenarios appear not to appear brand LOGO, the word is not there brand standards, and even there has not gained prominence brand slogan hh and so on. because completely out of product, so the creation of tobacco advertising will be nowhere near a sense it is sometimes difficult.
said quickly, also because of the special nature of tobacco products.
because not many of the tobacco Advertising can be no hard into the performance of many products, you can do to calculate this in ads for the product the number of seconds the number of shots, and did not have to worry about product features that you can understand hh aside to let go of all focused exclusively performance of the brand, customers are very supportive of you. So the opportunity to do tobacco advertising is advertising a big blessing!
In a sense, tobacco advertising is the real brand advertising, and advertising is the most tested brand of skill in the arena - is clearly not to sell the product advertising, but the ultimate standard to measure the ad is still the performance of products in the market.
Services Red Eagle tobacco, let us have a straightforward return and painful and brand creative addiction!
contradictory contradictory
a tobacco industry: multi-brand, small brand, brand less.
According to the National Bureau of Statistics and other units of the joint statistics of the end of 2001, a total of cigarette manufacturing companies 195, to achieve sales revenue of 167.464 billion yuan, total industrial sector 1.87% of sales, an increase of 18.33%, 70.77% of the industry's corporate profits, loss of 29.23% of the company.
cigarette market in China existing more than 1,000 brands, more than 2,800 varieties, but compared with other countries, China's famous brand of cigarettes concentration and market share is still low. industry famous smoke less than 4%, about 22% of the production, which ; China cigarette companies of the world total output of 41% of all the cigarette factories than the mainland's share of total output by 10 percentage points higher.
contradiction II: the development of proprietary and open the franchise.
in China's tobacco industry has been the central policy local government policy into all aspects of the protection of .1982 was introduced in tobacco monopoly system, the tobacco monopoly commodities, tobacco companies must have a unified management. tobacco consumer as a very special, set open, planning, competition, management and control in one, so the tobacco market in China is almost to grow in numerous conflicts.
a sense, and market barriers. local tobacco monopoly agencies can use any means to prevent improper reasons and foreign brands to enter the local market, or discriminatory foreign policy of the brand. While the State shall not be reiterated in various forms and means of local protection, but in recent years to this situation has been intensified.
this environment led to the tobacco industry, local protectionism and better than any other industry, but also hindered the further development of China's growing tobacco industry, tobacco industry from further restricting their core competencies to create .
WTO, the foreign penetration of smoke on the growing domestic market, the impact of tobacco growing countries. Canada has always been beyond the focus on brand image building smoke, consumers won. And after years of nurturing the taste China's consumers, especially the younger generation of consumers are getting used to the taste of smoke mixed. outside the smoke to taste again in line with regional support, launched the ; tobacco type Marlboro major cigarette factory in the product structure of the contradictions are becoming increasingly prominent. cigarette brand value will be the cigarette industry to grow and compete with the international tobacco group the primary factor.
four contradictions: the tobacco country, rather than tobacco power.
big country China is the world of tobacco, tobacco, cigarette production and consumption accounts for one third of the world. However, due to the lack of international competitiveness of products, the foreign market is very small, industry weaker, not tobacco power. Throughout China History of tobacco, nearly 20 years is the fastest growing, most notably during the performance, has undergone expansion in production, product structure adjustment and smooth development of fast three stages of development.
Overall, the Chinese cigarette market strong regional Consumer preferences are different, brand replacement fast, constantly adding new smokers, smokers tend to younger ages. joining WTO, multinational corporations will accelerate the market occupation rate in China, the face of strong foreign competitors, China's tobacco Only rapidly growing companies can better survive in the future market.
remind us all of these factors: China's tobacco industry will face fierce international and domestic market competition, is at a critical historical period of development.